‘Teen Mom 2’ Star Vee Torres Announces She’s Launching Her Own Cosmetics Line

“Buy my stuff!”

Clear out a shelf in your vanity— yet another Teen Mom-related cosmetic brand is about to launch! 

Vee Torres— the wife of original Teen Mom 2 dad Jo Rivera— announced on Saturday that she is launching her own line of beauty products. In a post to Instagram, Vee revealed the name of her company, Vivid Belleza, and stated that the brand will launch next month.

“I’m so proud to introduce to you all my new indie brand of beauty products @vividbelleza,” Vee wrote. “I wanted to create a brand every single one of you feel a part of, something unique. I want to help women feel that makeup doesn’t need to be ‘hard’ or overwhelming. I wanted to create a community behind this brand where women can feel confident, beautiful, be themselves and just support one another 100%.

View this post on Instagram

I’m so proud to introduce to you all my new indie brand of beauty products @vividbelleza ✨ I wanted to create a brand every single one of you feel a part of, something unique. I want to help women feel that makeup doesn’t need to be “hard” or overwhelming. I wanted to create a community behind this brand where women can feel confident, beautiful, be themselves and just support one another 100%. I hope you will all support and be apart of it because when we support one another great things happen. I’m happy to be a brand that stands behind that! There are some amazing things coming! Follow @vividbelleza for the first launch 👀 & keeping updated on when the website will go live 🥳 Get ready because it’s going to be one hell of a ride bellezas & you’re coming with me! 🙌🏼 📸: @chickaartistica

A post shared by Vee ♥ Rivera (@veeautifyme) on

“I hope you will all support and be apart of it because when we support one another great things happen. I’m happy to be a brand that stands behind that! There are some amazing things coming!” she continued “Follow @vividbelleza for the first launch & keeping updated on when the website will go live  Get ready because it’s going to be one hell of a ride bellezas & you’re coming with me!”

Vee did not specify whether her brand will be makeup only, or if it will include hair and other cosmetic products. (Or, perhaps an eyebrow kit?)

So…apparently Vee does not use JE Cosmetics on her eyebrows?! S.H.O.C.K.E.D.

As ‘Teen Mom 2’ fans know, there is currently no shortage of product lines being released by the show’s stars. Currently, Kail Lowry (who is the baby mama of Vee’s husband Jo) is running Pothead, a line of CBD-infused hair products. 

Vee’s former ‘Teen Mom 2’ co-star, Jenelle Evans, has also dipped her hoof into the beauty world. She released her “Universal Eyebrow Kit” last month, but the product has been a big flop in terms of sales and support from the ‘Teen Mom’ fans. 

“If ya send me a sample kit, I promise not ta burn it, Vee!”

In a video posted to Instagram Stories on Saturday, Vee stated that she hopes her Vivid Belleza beauty line has a bit more success.

“Just wanted to pop on here and say thank you guys for being so supportive and nice and for being, like, as excited as I am for this, because I’m new to this, and it’s 100 percent me putting all my effort and time and so much into this brand,” Vee said. “So, to see that everyone’s excited and really positive about it gives me really good hope and I know it’s going to flourish and do great. I’m really about it. I’ve got so many things that I want to do.”

Kail— who recently made up with Jo after a months-long feud— gave her support to Vee.

“This is so cute,” Kail wrote in the comment section of Vee’s announcement post.

One person pointed out in the comment section that, a few months back, Vee had denied having any interest in starting a cosmetics line, despite her running a popular YouTube makeup channel.

“Yes at the time I was doing it because I just wanted to do makeup. Lol. You act like people can’t want better things for themselves,” Vee told the person. “You don’t need to support and can move on. I’ll keep doing the things I want and love in life. Bless you.”

Vee also answered questions in the comment section about whether or not her cosmetics would be cruelty free.

“Yes!” she responded. “Wouldn’t do it any other way.”

RELATED STORY: Think You Know the ‘Teen Mom’ Franchise? Take The Ashley’s ‘Teen Mom’ A-Z Quiz

(Photos: MTV; Instagram)

22 Comments

  1. Me and mimi are setting up our cosmetic line, Larrys lashes, Larrys lippy, and mimi’s mascara.

    Oh and Larrys lenses for those who wear glasses, now with Larrys lenses you can go glasses free.

    Hit us up on larrysLashes.net


  2. [* Shield plugin marked this comment as “Trash”. Reason: Failed Bot Test (expired) *]
    What makes this cosmetic brand any different from loreal Cover Girl clinic Este Lauder what is she doing different that they already haven’t done


  3. I think Chelsea has the best makeup and she was an esthetician at one time and she’s the only one not launching a makeup line. Lol


  4. Yawn……… another flop of a product. The tremendous competition will squish her like a bug. Company won’t last 6 months. She’s too dumb to even do the books correctly.


  5. Happy for her but, seriously she should hire someone to go over her press releases. Or have someone write them with proper grammar so she sounds more professional.


    1. Why??? Wouldn’t someone come closer to wanting to buy from somebody who acts naturally as opposed to somebody who pretends to be something they aren’t?


  6. Hi, Nunya! Vee will have WAY better sales than Jenelle. She is a fan favorite, unlike Jenelle. Also, I’m sure her products are good quality items, again, unlike Jenelle’s.


  7. What’s the deal with all these girls launching make up lines? There are more than enough make up lines, can’t you think of something different? It’s so boring and stereotypical


    1. I don’t know if stereotypical is what I would say, but definitely predictable… Then again, she did always dabble in make up and was a make up artist… So it’s not as far fetched as her trying to promote something out of character.
      I don’t know how well this business will go, hopefully it’s a more successful market than Jenelle’s out of nowhere eyebrow kit🤦🏽‍♀️!


  8. Jo is pretty much the man. The hair, the music career, the new hot wife with a new business deal, the manly physique. My bro is killing life.


  9. I wish her the best. Wish she would do something else though. Make up, clothing and book writing is kind of boring at this point. Every influencer does it. Maybe skin care if she is into beauty and make up. Idk just a thought.


    1. This is just a thought too, but maybe she just wants to stick with what she knows. But I agree, she could rock a natural look with no problem (I’ve seen her TM2 wearing sweats and no makeup, and I think she’s BEAUTIFUL), so I don’t understand why she would want to go down that road. I mean, it’s not like she’s one of these girls who needs to wear a pound of makeup to be pretty (unlike Kail).


  10. I wish her success.

    She seems like a sensible person and it’s smart to take advantage of every opportunity that comes her way.


    1. Exactly. It takes a real woman to deal with the shit that goes on between Jo and Kail WITHOUT running the other way screaming (which I am sure she has wanted to so many MANY times).


  11. I can already tell that this will be more successful than Jenelle’s mess of a company. For starters Vee has run a YouTube channel for makeup for quite awhile, and is at least as well known for that as she is TM. Unlike Jenelle who had no prior association with cosmetics and whose eyebrows have been a punchline for years.

    Also Vee’s marketing is well done and thought out. Unlike everything Jenelle did. Does.

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